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Course Strategy + Instructional Design for Coaches | FLO
Home
Services
Course Sales Scorecard
Free Pre-Build Checklist
Course Strategy Consults & Audits
Blog
About
Get Started
Home
Services
Course Sales Scorecard
Free Pre-Build Checklist
Course Strategy Consults & Audits
Blog
About
Get Started
Should You DIY Your Course, Get Strategic Help, or Hire an Expert?
Start Here Block Jenna Webb 4/8/26 Start Here Block Jenna Webb 4/8/26

Should You DIY Your Course, Get Strategic Help, or Hire an Expert?

DIY is not always the smartest path—and hiring help is not always necessary. This post breaks down how to choose between DIY, strategic support, or expert help so you can build your course with the right level of clarity, speed, and support.

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How to Build a Course That Sells Before You Start Recording
Start Here Block Jenna Webb 4/6/26 Start Here Block Jenna Webb 4/6/26

How to Build a Course That Sells Before You Start Recording

Recording is not the beginning of course creation—it’s the result of good strategy. This post explains what to clarify before you hit record, including your course promise, buyer, USP, curriculum path, and sales strategy.

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What Should Actually Be Inside Your Online Course?
Start Here Block Jenna Webb 4/5/26 Start Here Block Jenna Webb 4/5/26

What Should Actually Be Inside Your Online Course?

Not everything you know belongs inside your course. This post breaks down how to decide what to include, what to leave out, and how to structure an online course around the transformation your buyers actually want.

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Jenna Webb, founder of FLO and course strategist.

Jenna Webb

I help founders turn expertise into courses and digital products that actually sell — without building the wrong thing first.

7-figure course creator ($2M+ in sales)
Instructional designer + marketing strategist
Trusted by 2,600+ students


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