How to Build a Course That Sells: A Founder’s Pre-Build Checklist
(FREE GUIDE)
Start building a course that actually sells before you waste time creating content.
Free · 7 decisions · ~15 minutes · No spam, unsubscribe anytime
WHAT'S INSIDE
Most founders don't build bad courses. They build the wrong one — fast.
Recording feels like progress. Picking your platform feels like progress. But the courses that actually sell are decided before the camera turns on — in the right order, on purpose.
This free workbook is the exact diagnostic Jenna runs with every founder she works with. In about 15 minutes, you'll see which of the 7 pre-build decisions are clear, which are still fuzzy, and which are quietly missing — while fixing them is still free.
You'll walk away knowing:
Whether your course promise is actually sellable — or just "learn about X" in disguise
If your buyer is urgent enough to pay — the line between an idea and a real offer
What makes your angle different — the USP that keeps you out of the generic-course pile
What to leave out — so you build a path, not a 40-lesson library nobody finishes
Where this course fits in your business — so it earns revenue across launches, not just one
Plus a simple scoring tally that turns your answers into a clear verdict: ready to build, tighten first, or don't record yet.
Why now? Because the cost only goes up.
A fuzzy decision is free to fix today. The same fuzzy decision costs you months of recording, a sales page that won't convert, and a course you quietly rebuild — or retire — within a launch or two. Take the week. Make the seven decisions. Then build something you can sell with a steady voice.
Free · 7 decisions · ~15 minutes · No spam, unsubscribe anytime